I’m Ombeline — a bilingual Senior Designer & Art Director based in British Columbia. I work across brand, digital and physical experiences, helping organizations turn strategic thinking into clear creative direction and coherent systems built to work across every touchpoint.
Across sectors, my role is to connect the thinking behind a project with the way it is experienced. I develop ideas into clear, distinctive systems that bring consistency across every application — whether I’m creating something new or strengthening what already exists.
What needs to be solved.
How it comes to life.
My process starts with understanding the organization, its audience, positioning and communication needs. From there, I define the concept, narrative and visual direction, then build the system that brings it to life consistently across digital and physical touchpoints.
I can build that system from the ground up or strengthen an existing one, working alongside strategists, copywriters, developers and internal teams to carry the thinking through to rollout.
I collaborate with in-house teams, agencies and organizations to define creative direction, build coherent visual systems and carry them consistently across brand, digital and physical experiences.
Whether you’re looking for a Senior Designer or Art Director, starting a new project, or strengthening an existing system, tell me a little about what you’re working on and what you need. I work in English and French.
