Project Details
Sector . Telecommunications
Scope . Integrated Campaign Rollout, Digital, Print, Environmental
Role . Art Direction, Campaign Design, Visual Adaptation
Context
Northwestel launched an education campaign to reinforce its position in Northern communities as competition from satellite-based providers increased.
Challenge
Translate an established campaign across a wide range of communication formats while maintaining a clear, recognizable visual language and reinforcing Northwestel’s local presence, reliability and service.
Approach
The campaign system was adapted across digital, print and environmental applications, using a consistent relationship between photography, messaging and Northwestel’s graphic language. Layouts and content hierarchy were adjusted to suit different formats and viewing contexts while keeping the campaign recognizable across every touchpoint.
Created at Aasman Brand Communications for Northwestel.
Connecting performance with local presence
Whether you’re looking for a Senior Designer or Art Director, starting a new project, or strengthening an existing system, tell me a little about what you’re working on and what you need. I work in English and French.
