True Refrigeration

Adapting a North American brand for the European food-service market.

Project Details

Client . True Refrigeration
Sector . Industrial, B2B, Food Service
Scope . European Brand Adaptation, Design System, Corporate Communications
Role . Art Direction, Design

Context

True Refrigeration is an American commercial refrigeration brand whose communication focused primarily on technical performance. For the European market, the brand needed a visual direction with a stronger connection to food culture.

 

Challenge

Translate an established, technically focused American brand into a design system suited to a European food-service audience.

 

Approach
The creative direction repositioned refrigeration as part of the culinary experience rather than simply a technical utility. I developed a visual system that balanced robustness with refinement, using material references, colour, typography and food imagery to connect product performance with freshness, quality and craftsmanship across applications.

Created at Publicis LMA for True Refrigeration.

Outcome

A refined identity that strengthens the brand’s relevance within the European market.

The visual system aligns product perception with culinary expectations, positioning refrigeration as an active contributor to food quality and professional standards.

true refrigeration brand guideline
true refrigeration brand guideline co branding
true refrigeration fridge texture professional kitchen
true refrigeration brand pictogram mobile
true refrigeration brand light
true refrigeration brand brochure
true refrigeration brand business card
true refrigeration brand tote bag
true refrigeration juice store
true refrigeration juice store mobile
true refrigeration two professionals fridge
true refrigeration brown

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