Project Details
Client . Government of Yukon (Tourism)
Sector . Tourism, Government
Scope . Concept, Spatial Brand Experience, Environmental Graphics
Role . Art Direction, Design
Context
Rendez-Vous Canada is Canada’s leading international tourism marketplace, bringing together global travel buyers and destination organizations. For the 2023 edition, Tourism Yukon commissioned a 100 m² exhibition environment designed to differentiate the territory within a highly competitive trade-show setting while supporting meetings, hospitality and business connections.
Challenge
Translate Yukon’s identity into a distinctive environment that could create immediate recognition and emotional impact without compromising visitor flow, meeting functions or the practical requirements of a working exhibition space.
Approach
The exhibition was developed as one integrated experience system, combining spatial storytelling, environmental graphics, large-scale imagery, lighting and branded touchpoints. A consistent visual language connected the structural panels, hospitality areas, meeting spaces and overhead installation — balancing emotional impact with the functional needs of a tourism marketplace.
Created at Aasman Brand Communications for Tourism Yukon, Government of Yukon
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