Project Details
Context
Rendez-Vous Canada is the country’s largest annual travel trade show, bringing together international tourism partners and Canadian destinations. For this edition, the Yukon Government Tourism Department required a 100 m² booth designed to stand out within a highly competitive environment while supporting meetings, networking, and brand visibility.
Challenge
Translate Yukon’s identity into a spatial experience that balances strong visual impact with functional requirements — creating a space that supports both storytelling and business interactions.
Approach
The direction focused on translating the territory into an immersive environment rather than a traditional booth. Natural references were structured into spatial zones to support different types of interaction, from informal exchanges to private meetings. Environmental elements and lighting were used to create atmosphere while maintaining clarity and usability across the space. The system was designed to align brand, space, and visitor experience into a cohesive whole.
Contribution> Art direction · Experiential design · Environmental graphics
Client from Aasman Brand Communications Agency.
An experiential environment that strengthens Yukon’s presence within a competitive trade show context.
Layered natural elements, controlled lighting, and spatial composition create a memorable and functional space — supporting both engagement and relationship-building while reinforcing the territory’s identity.
If you’re ready to shape a brand that feels like home – intentional, inspiring and deeply aligned, you’re in the right place. I’d love to hear from you.
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