Project Details
Context
True Refrigeration exhibited in Milano to support its expansion into the European market, targeting chefs and food-service professionals.
Challenge
Translate the brand into a spatial experience aligned with European food culture — positioning refrigeration as part of the culinary process rather than a background utility.
Approach
The booth was structured as four immersive environments — pizza, burger, bakery, and juice — each defined through distinct visual and material cues.
A consistent system ensured overall brand coherence while allowing variation across zones, supporting both storytelling and interaction.
Contribution> Art direction · Experiential design · Environmental system
Client from Publicis LMA Agency.
An experiential system that positions the brand within the culture of cuisine.
The environment supports engagement, product relevance, and a strong, memorable presence across the visitor journey.
Whether you’re looking for a Senior Designer or Art Director, starting a new project, or strengthening an existing system, tell me a little about what you’re working on and what you need. I work in English and French.
