Project Details
Context
True Refrigeration exhibited in Milano to support its expansion into the European market, targeting chefs and food-service professionals.
Challenge
Translate the brand into a spatial experience aligned with European food culture — positioning refrigeration as part of the culinary process rather than a background utility.
Approach
The booth was structured as four immersive environments — pizza, burger, bakery, and juice — each defined through distinct visual and material cues.
A consistent system ensured overall brand coherence while allowing variation across zones, supporting both storytelling and interaction.
Contribution> Art direction · Experiential design · Environmental system
Client from Publicis LMA Agency.
An experiential system that positions the brand within the culture of cuisine.
The environment supports engagement, product relevance, and a strong, memorable presence across the visitor journey.
If you’re ready to shape a brand that feels like home – intentional, inspiring and deeply aligned, you’re in the right place. I’d love to hear from you.
Drop me a note and let’s begin the conversation.
