Project Details
Context
The Heart of Riverdale is a community arts centre in Whitehorse offering programs across dance, music, theatre, and creative learning for children, teens, and young adults.
Challenge
Define a visual identity from the ground up that balances community warmth with youthful creative energy, while remaining clear and adaptable across multiple touchpoints.
Approach
The direction focused on translating the centre’s role — gathering, learning, and creative expression — into a flexible visual system. A balance of expressive and structured elements ensures the identity resonates across audiences while remaining consistent across applications.
Contribution> Art direction · Visual identity · Design system
Client from Aasman Brand Communications Agency.
A vibrant and inclusive identity system built on bold colour, structured forms, and clear typography. Designed to scale across print, digital, and environmental touchpoints, the system strengthens recognition while supporting diverse programs and communication needs.
If you’re ready to shape a brand that feels like home – intentional, inspiring and deeply aligned, you’re in the right place. I’d love to hear from you.
Drop me a note and let’s begin the conversation.
