True Refrigeration

Preserving freshness, protecting reputation

Project Details

True Refrigeration, a leading American brand, sought to expand into the European market, targeting professional chefs, restaurateurs, and food service businesses who prioritize quality, food safety, and long-term kitchen investments. The challenge was to adapt a narrative that, in North America, focuses on technical performance and durability, to a European audience more attuned to freshness, ingredient quality, and culinary culture.
My role was to translate this strategic direction into a compelling visual story — positioning professional refrigeration not merely as a background utility, but as an essential partner to the culinary process, embodying food safety, freshness, and brand reputation, while underscoring its value as a long-term investment.

Client from Publicis LMA Agency.

Art Direction

A strong yet refined visual identity was created to express the brand’s positioning. Bold graphic elements conveyed the robustness of the products, while a deep purple palette signaled premium food quality. Stainless steel textures echoed the fridge’s inox surfaces, reinforcing durability, and subtle touches of black introduced elegance and authority. Together, these choices built a compelling presence that resonated with European food professionals and aligned True Refrigeration with the values of gastronomy.

true refrigeration brand guideline
true refrigeration brand guideline co branding
true refrigeration fridge texture professional kitchen
true refrigeration brand light
true refrigeration brand brochure
true refrigeration juice store
true refrigeration juice store mobile
true refrigeration brand business card
true refrigeration brand tote bag
true refrigeration brand pictogram mobile
true refrigeration two professionals fridge
true refrigeration brown

Rendez-Vous Canada

Where nature meets warmth

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