Project Details
Client . Yukon Energy
Sector . Energy, Public Utilities
Scope . Campaign Identity, Visual System, Multi-channel Rollout
Role . Art Direction, Design
Context
Peak Smart is a Yukon Energy initiative designed to manage electricity demand during peak periods through connected devices in homes, vehicles and businesses. The challenge was to make an invisible energy issue understandable and relevant to Yukoners.
Challenge
Make an abstract infrastructure issue understandable and motivating — turning individual participation into a visible collective effort.
Approach
The concept translated energy flow and collective participation into a recognizable visual language of cyclical forms, layered elements and clear information structures. From there, I built a system that could carry the idea consistently across digital, print and physical touchpoints.
Created at Aasman Brand Communications for Yukon Energy.
A cohesive campaign identity designed as a scalable system across digital, print, and community touchpoints.
The visual language translates a technical initiative into clear and engaging communication, supporting understanding while encouraging participation and collective action.
Whether you’re looking for a Senior Designer or Art Director, starting a new project, or strengthening an existing system, tell me a little about what you’re working on and what you need. I work in English and French.
