Dauntless

Shaping a digital experience for curated Alaskan expeditions

Project Details

Context
Dauntless offers curated private expeditions through the remote landscapes of Southeast Alaska aboard a luxury yacht. Each journey combines exploration, onboard hospitality, and locally inspired dining into a fully personalized experience.

Challenge
The challenge was to reposition the digital experience beyond a traditional yacht charter, expressing the emotional richness of a fully curated expedition while making complex information easier to navigate and supporting confident booking decisions.

Approach
The experience was reorganized around three defining dimensions—Destination Discovery, Life Aboard, and Culinary Experience—to reflect how guests naturally experience the journey. The experience was reorganized around three defining dimensions—Destination Discovery, Life Aboard, and Culinary Experiences—to mirror how guests naturally experience the journey. A cohesive visual system brought consistency across every touchpoint while creating a flexible foundation that could evolve with future content.

Contribution
Art Direction · UX/UI Design · Visual System

Alaska charter hero
alaskan charter dauntless hero landscape mobile

Beyond the Alaska you came for.

alaskan charter dauntless life aboard
alaskan charter dauntless information architecture scaled
alaskan charter dauntless boat bridge floating

Life aboard becomes part of the destination.

alaskan charter dauntless dining page 1
alaskan charter dauntless dining dauntless mobile
Alaska charter social instajpg
Alaska charter dauntless boat

Gain On

Designing a budgeting app focused on clarity and usability

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