Project Details
Context
Northwestel launched a campaign to reinforce its position in Northern communities in response to increasing competition from satellite-based providers.
Challenge
Ensure the campaign translates clearly and consistently across multiple touchpoints while reinforcing trust, local presence, and reliability.
Approach
The work focused on applying the existing campaign system across a range of formats.
Visual assets were adapted to different contexts while maintaining consistency in layout, messaging, and brand expression. Particular attention was given to clarity, hierarchy, and alignment across print, digital, and environmental applications.
Contribution
Campaign rollout · Visual adaptation · Multi-touchpoint execution
Client from Aasman Brand Communications Agency.
A cohesive rollout across touchpoints that reinforces the campaign’s message and strengthens brand consistency.
The execution supports a clear and recognizable presence across channels while maintaining alignment with the existing brand system.
If you’re ready to shape a brand that feels like home – intentional, inspiring and deeply aligned, you’re in the right place. I’d love to hear from you.
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