Project Details
Gain On is a responsive budget app designed to help people save money quickly in preparation for a major purchase or expenses. The target audience included individuals and couples who are seeking a simple, reliable tool to navigate their finances — from students planning a wedding to families saving for a trip or large expense.
The challenge was to stand out in a crowded market of finance applications while ensuring users felt comfortable managing numbers and goals in a clear, stress‑free way. Following competitive analysis and user persona development, the app’s features were defined around accessibility and usability: entering expenses, setting and editing saving goals, reviewing profiles, and monitoring transactions. User flows and testing refined these key interactions, ensuring that every step guided users smoothly toward their financial goals.
The design used bold purples and fresh greens to break away from traditional finance aesthetics, making money management feel approachable and motivating. Clean diagrams and intuitive visuals turned numbers into clear insights, while Montserrat ensured easy readability across the app. A consistent icon system, playful GIFs, and lifestyle imagery added warmth and relatability, creating a user experience that felt both professional and encouraging.
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