Project Details
Context
The Yukon Fish & Wildlife Management Board is responsible for supporting the stewardship of wildlife and natural resources across the territory. The project included both a refreshed visual identity and the design of a new website to better communicate its role to the public, outfitters, and stakeholders.
Challenge
Clarify the Board’s mandate and make complex, information-heavy content more accessible — while building a visual identity that reflects both environmental responsibility and public trust.
Approach
The direction focused on translating the relationship between land, water, and wildlife into a clear and structured visual system. Natural references were used to establish a strong sense of place, while layouts and content hierarchy were designed to improve readability and navigation across the website. The system balances expression and clarity — supporting both storytelling and functional communication.
Contribution> Art direction · Visual identity · Website design
Client from Aasman Brand Communications Agency.
A cohesive identity and digital experience that strengthens visibility and understanding.
The website introduces a clearer structure, improved navigation, and accessible content, while the visual system reinforces the Board’s role in stewardship and long-term environmental responsibility.
If you’re ready to shape a brand that feels like home – intentional, inspiring and deeply aligned, you’re in the right place. I’d love to hear from you.
Drop me a note and let’s begin the conversation.
