Project Details
Client · Yukon Fish and Wildlife Management Board
Sector · Public Sector, Environment
Scope · Logo Refresh, Visual Identity, Style Guide, Website Design
Role · Art Direction, Visual Identity, Website Design
Context
The Yukon Fish and Wildlife Management Board needed a clearer public-facing identity and website to help people understand its role.
Challenge
Organize a large amount of complex information, make the Board’s role clear to the public, and refresh an identity that did not reflect the seriousness of the organization.
Approach
I refreshed the logo and visual identity, then developed a style guide and design system. From there, I designed a website that organized the content more clearly and carried the identity consistently across the public experience.
Created at Aasman Brand Communications for the Yukon Fish and Wildlife Management Board.
A cohesive identity and digital experience that strengthens visibility and understanding.
The website introduces a clearer structure, improved navigation, and accessible content, while the visual system reinforces the Board’s role in stewardship and long-term environmental responsibility.
Whether you’re looking for a Senior Designer or Art Director, starting a new project, or strengthening an existing system, tell me a little about what you’re working on and what you need. I work in English and French.
