Project Details
Dauntless, an Alaskan charter company, set out to build a digital presence that would reflect its promise of delivering an authentic and luxurious adventure through the breathtaking landscapes of southern Alaska. The target audience included active and adventurous families, retired professionals, and couples who value both nature and comfort.
The challenge was to increase brand awareness while inspiring future bookings by showcasing Dauntless’s unique way of exploring Alaska. The concept, “A new way to experience the Alaska you came for — and then some,” positioned the charter as more than a trip: it was a journey combining wild adventure with luxury and ease.
Client from Aasman Brand Communications Agency.
The design captured the essence of Dauntless by blending adventure with luxury. A hero video immersed visitors in Alaska’s grandeur, while clear, well-structured sections highlighted fine dining, destinations, and yacht details with strong calls to action. Cool ocean blues accented with gold evoked natural beauty and refinement, while wave‑inspired patterns and lifestyle imagery conveyed both the excitement of exploration and the calm of luxury travel.
If you’re ready to shape a brand that feels like home – intentional, inspiring and deeply aligned, you’re in the right place. I’d love to hear from you.
Drop me a note and let’s begin the conversation.
